Google Data Studio: A Look at What It Is and How It Works

Posted by

From an outsider’s perspective, reporting on marketing activities is often very boring. If you are not as involved on a regular basis, or if you manually pull reports throughout the week, these tasks can seem quite tedious.

In this beginner’s guide, we will take a look at Google Data Studio, one of the most popular data visualization services, and show you step by step how to use it to create informative and understandable reports based on data from various sources. The intent of this article is to introduce you to Google data studio, describe its key features, and demonstrate how you can create engaging and eye-catching reports using its free tool.

What Is Google Data Studio?

Google Data Studio (GDS) lets you build interactive reports, and create customized dashboards and reports using beautiful, customizable charts and graphs (note that I am referring to GDS as a data visualization tool rather than a business intelligence tool).

Google Data Studio (in beta) gives you everything you need to turn your customer analytics into informative and easy-to-understand reports through data visualization. Google Data Studio is a free and easy-to-learn online data visualization tool that can take your Google Analytics data (as well as data from many other sources) and turn it into interactive dashboard reports. In Google Data Studio, you can use data with interactive dashboards and detailed reports to improve your business decisions. 

Data Studio is used to track key KPIs for our clients, visualize trends and compare performance over time. Since Data Studio’s most useful features are easy to use, with easy sharing and scheduling, hence it is used a lot.

Our tutorials show you how to access the tool, integrate other platforms, create your first report, and explore the data for better analysis. Google Data Studio is a powerful reporting and dashboard tool for analyzing, presenting marketing results and making better-informed decisions. I would like to share with you some simple and effective Google Data Studio dashboard design tips that will make you a dashboard expert. Data Studio offers a wide range of charts and visuals, from basic charts like bar and line charts to new Google Maps visuals.

While Search Console offers ready-to-use charting and filtering capabilities, Data Studio lets you customize charts and display them alongside other data such as Google Ads, Analytics, YouTube, BigQuery, and more. Google Data Studio uses the same features like Google Docs and Google Sheets, so all you have to do is hit the share button so your clients or other members of your team can view or edit the information. The user can share the Google Data Studio report like any other document on GDrive, or upload a well-formatted PDF file (although the optional setting is basic). You can also import and merge data from multiple external services into Google Sheets. 

The first step in creating any dashboard is data management, connecting the sources that you will use to create charts. If you all decided to create a report from the very beginning, all you have to do is add widgets with the data you want to see. This is an optional step, but before you get started, you can also set up a theme, grid, or use a configuration for all data in your reports, such as a filter for all tables. You will immediately be prompted to create a new report, so just follow the instructions. If you want to add more data sources, click Add Data on the top toolbar. 

What Are the Benefits of Google Data Studio?

Data Studio has access to the following features, you ask? Here are a few reasons why Data Studio is so awesome:

  • Google Data Studio is available for FREE to anyone, and that is a frequently asked question of those who are unfamiliar with it.
  • There is a wide range of pre-templated reports available to you if you’re new to Google Data Studio. If you’re not, you can choose from a variety of designs, styles, graphs, and formats.
  • With Google Data Studio, creating visually appealing reports is as easy as 1-2-3! With a few clicks, you can conveniently build an engaging and attractive dashboard that will impress your audience!
  • Share and collaborate reports with your colleagues and business partners using Google Data Studio.
  • A single chart or element in Google Data Studio allows you to drill down into your data with ease. As all digital marketers know, there are many different levels at which we can measure and view performance.
  • To reach your audiences, a good marketing mix combines various tactics and tools (Google Ads, Google Analytics, Google Search Console, Sheets, etc.). Data Studio allows you to connect to multiple data sources (Google Ads, Google Analytics, Google Search Console, Sheets, etc.) in one place.


Overall, we think Google Data Studio is a good BI tool, great for reporting, with a simple data structure but complex formatting requirements (i.e. the basic data is not complex, but the end-user needs complex reporting). Google Data Studio (GDS) is a great free data visualization tool (note that I’m using a phrase data visualization tool here, not a business intelligence tool) that allows you to create highly customizable and beautiful interactive gauges boards and reports. Google provides you with multiple data sources to connect to your reports, with fully customizable layouts, themes, metrics, and options for each section of your report.


Leave a Reply

Your email address will not be published. Required fields are marked *